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~isPartOf:"Journal of historical research in marketing"
~person:"Arzaghi, Mohammad"
~person:"Botzenhardt, Florian"
~person:"Crawford, Robert"
~person:"Moeran, Brian"
~person:"Nachum, Lilach"
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Journal of historical research in marketing
Global advertising practice in a borderless world
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Opening for business : a comparison of J. Walter Thompson and McCann Erickson's entries into the Australian market
Crawford, Robert
- In:
Journal of historical research in marketing
8
(
2016
)
3
,
pp. 452-472
Persistent link: https://www.econbiz.de/10011626970
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