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~isPartOf:"Journal of historical research in marketing"
~subject:"Brand management"
~subject:"Branding history"
~subject:"Profisport"
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Brand management
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Sportmarketing
5
Sports marketing
5
Marketing theory
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Marketingtheorie
3
Economic history
2
Großbritannien
2
Markenführung
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United Kingdom
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Wirtschaftsgeschichte
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1960-2000
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1986-1993
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Hardy, Stephen
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Jones, D. G. Brian
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Litherland, Benjamin
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Richardson, Alan J.
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Journal of historical research in marketing
International journal of sport management and marketing : IJSMM
102
International journal of sports marketing & sponsorship
83
Journal of sport management : the official journal of the North American Society of Sport Management
82
European Sport management quarterly : ESMQ
79
Sport marketing quarterly : preferred journal of the Sport Marketing Association
79
Sport management review
74
Journal of sports economics
22
Journal of business research : JBR
18
International journal of sport finance
16
Sport, Business and Management : an international journal ; SBM
16
International sports marketing : principles and perspectives
10
Journal of strategic marketing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
The journal of brand management : an international journal
8
European journal of operational research : EJOR
7
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
Asia Pacific journal of marketing and logistics
6
Journal of promotion management : JPM
6
Routledge international handbooks
6
Services marketing quarterly
6
SpringerLink / Bücher
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
European journal of marketing : EJM
4
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
International journal of event and festival management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Marketing intelligence & planning
4
The marketing review
4
The service industries journal
4
Tourism management perspectives : TMP
4
An Elgar research collection
3
Elgar original reference
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
International journal of business and globalisation : IJBG
3
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1
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
2
Selling punches : free markets and professional wrestling in the UK, 1986-1993
Litherland, Benjamin
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 578-598
Persistent link: https://www.econbiz.de/10009683200
Saved in:
3
Toward a history of sport branding
Hardy, Stephen
;
Norman, Brian
;
Sceery, Sarah
- In:
Journal of historical research in marketing
4
(
2012
)
4
,
pp. 482-509
Persistent link: https://www.econbiz.de/10009683220
Saved in:
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