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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of marketing research : JMR"
~person:"Kim, Yen-Soon"
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Beziehungsmarketing
1
Consumer behaviour
1
Customer satisfaction
1
Hotel industry
1
Hotellerie
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
1
Loyalty program
1
Relationship marketing
1
Viral marketing
1
Virales Marketing
1
commitment
1
communication
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eWOM
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electronic word-of-mouth
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loyalty
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reward programs
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Kim, Yen-Soon
Tanford, Sarah
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Bradlow, Eric T.
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Raab, Carola
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Baloglu, Seyhmus
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Berezan, Orie
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Danaher, Peter J.
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Danaher, Tracey S.
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Drèze, Xavier
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Haisley, Emily
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Huang, Szu-chi
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Kim, Yen-soon
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Loewenstein, George F.
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of marketing research : JMR
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Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie
;
Raab, Carola
;
Tanford, Sarah
;
Kim, Yen-Soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
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