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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of targeting, measurement and analysis for marketing"
~type_genre:"Fallstudie"
~type_genre:"Reprint"
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of targeting, measurement and analysis for marketing
International marketing ; Vol. 2
4
Journal of vacation marketing : an international journal
3
Marketing strategy processes and tools
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Harvard business review : HBR
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China's reality and global vision : management research and development in China
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Instrumentarium zur Bearbeitung segmentierter Märkte
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Destination loyalty formation and travelers’ demographic characteristics : a multiple group analysis approach
Chi, Christina Geng-qing
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
2
,
pp. 191-212
Persistent link: https://www.econbiz.de/10009127644
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2
Enhancing segmentation systems
Greene, Henry
;
Greene, Shanti
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
4
,
pp. 298-311
Persistent link: https://www.econbiz.de/10003798088
Saved in:
3
A benefit-based approach to market segmentation : a case study of an American specialty coffeehouse chain in Hong Kong
Tan, Amy Y. F.
;
Lo, Ada S. Y.
- In:
Journal of hospitality & tourism research : JHTR ; the …
32
(
2008
)
3
,
pp. 342-362
Persistent link: https://www.econbiz.de/10003747984
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