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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"Profisport"
~subject:"United States"
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Search: subject_exact:"Sports marketing"
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Profisport
United States
Sportmarketing
155
Sports marketing
155
Professional sports
71
Consumer behaviour
70
Konsumentenverhalten
70
Sport
50
Sports
50
Sport event
48
Sportveranstaltung
48
USA
39
Sport organization
32
Sportorganisation
32
Football
30
Fußball
30
Sponsoring
29
Sponsorship
29
Brand management
27
Markenführung
27
Brand image
25
Markenimage
25
Arbeitsgruppe
17
Ball game
17
Ballsport
17
Team
17
Advertising effects
15
Werbewirkung
15
team identification
12
Corporate Social Responsibility
9
Corporate social responsibility
9
Holiday behaviour
9
Tourism
9
Tourismus
9
Urlaubsverhalten
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sponsorship
9
Sport policy
8
Sportpolitik
8
Beziehungsmarketing
7
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Drayer, Joris
5
Ballouli, Khalid
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Bennett, Gregg
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Dwyer, Brendan
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Greenwell, T. Christopher
4
Simmons, Jason M.
4
Funk, Daniel C.
3
Heere, Bob
3
Kent, Aubrey
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Lee, Joon Sung
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Naraine, Michael L.
3
Popp, Nels
3
Shapiro, Stephen L.
3
Walker, Matthew
3
Wear, Henry
3
Baker, Thomas A., III.
2
Bouchet, Adrien
2
Byon, Kevin K.
2
Chalip, Laurence Hilmond
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Cobbs, Joe
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Delia, Elizabeth B.
2
Eddy, Terry
2
Ferreira, Mauricio
2
Grady, John
2
Greenhalgh, Greg
2
Greenwell, Chris
2
Hwang, Hansol
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Irwin, Richard L.
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Kang, Joon Ho
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Katz, Matthew
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Ko, Yong Jae
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Larkin, Benjamin
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Lee, Jaedeock
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McEvoy, Chad D.
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Nichols, Bridget Satinover
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Reams, Lamar
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Sukhdial, Ajay
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Sport marketing quarterly : preferred journal of the Sport Marketing Association
International journal of sport management and marketing : IJSMM
96
Journal of sport management : the official journal of the North American Society of Sport Management
87
International journal of sports marketing & sponsorship
78
Sport management review
76
European Sport management quarterly : ESMQ
64
Journal of sports economics
23
International journal of sport finance
16
Sport, Business and Management : an international journal ; SBM
13
Journal of business research : JBR
12
International sports marketing : principles and perspectives
10
European journal of operational research : EJOR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of strategic marketing
7
Routledge international handbooks
6
Services marketing quarterly
6
Journal of promotion management : JPM
5
Sport marketing in a global environment : strategic perspectives
5
The journal of brand management : an international journal
5
Applied economics
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
Edward Elgar E-Book Archive
4
European journal of international management : EJIM
4
Journal of marketing communications
4
Journal of retailing and consumer services
4
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
4
Marketing intelligence & planning
4
The journal of business & industrial marketing
4
The marketing review
4
The service industries journal
4
An Elgar research collection
3
Asia Pacific journal of marketing and logistics
3
Elgar original reference
3
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Handbook of research on integrating social media into strategic marketing
3
Journal for global business advancement : JGBA
3
Journal of business strategy
3
Journal of service management
3
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ECONIS (ZBW)
102
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1
How changes in team performance impact team identity
Mansfield, Aaron C.
;
Delia, Elizabeth B.
;
Reifurth, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 332-342
Persistent link: https://www.econbiz.de/10014475748
Saved in:
2
Factors influencing fan acceptance or rejection of a sport team's revolutionary rebrand
Simmons, Jason M.
;
Naraine, Michael L.
;
Greenwell, Chris
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 91-104
Persistent link: https://www.econbiz.de/10014315760
Saved in:
3
Which fantasy sports players will bet on sports? : a trait-based predictive model of fantasy sport players engaging in sports betting
Houghton, David M.
;
Nowlin, Edward L.
;
Walker, Doug
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 105-123
Persistent link: https://www.econbiz.de/10014315762
Saved in:
4
Aggressive motives and fan passion across different types of sports
Greenwell, Chris
;
Yoo, Sin Wook
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 162-171
Persistent link: https://www.econbiz.de/10014315792
Saved in:
5
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
6
Technology innovations and consumption of Formula 1 as a TV sport product
Schneiders, Christopher
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 186-197
Persistent link: https://www.econbiz.de/10013411480
Saved in:
7
The impact of sponsorship on social media engagement : a longitudinal examination of professional sport teams
Naraine, Michael L.
;
Bakhsh, Jordan T.
;
Wanless, Liz
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10013411506
Saved in:
8
Toward a better understanding of parent versus local team branding in minor league baseball
Bernthal, Matthew J.
;
Ballouli, Khalid
;
Nugent, Nicholas
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10013198797
Saved in:
9
The influence of non-transactional fan engagement on merchandise consumption
Huettermann, Marcel
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10013198833
Saved in:
10
New day, new game : examining consumer needs in daily fantasy sports
Sears, Jackson
;
Kang, Philip
;
Ko, Yong Jae
;
Lee, Joon Sung
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 255-264
Persistent link: https://www.econbiz.de/10013532028
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