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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~person:"Gao, Yixing"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
2
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Cause-Related Marketing
1
Cause-related marketing
1
Corporate Social Responsibility
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Gastgewerbe
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cuteness
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discrete emotions
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experiential marketing
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online reviews
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Gao, Yixing
Mattila, Anna S.
6
Kim, Eojina
5
Tanford, Sarah
4
Tang, Liang
4
Chi, Christina Geng-Qing
3
Hanks, Lydia
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3
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Qu, Hailin
2
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2
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Yang, Wan
2
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2
Abrahams, Alan
1
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
International journal of hospitality management
4
Cornell hospitality quarterly : CQ
1
Journal of business ethics : JOBE
1
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ECONIS (ZBW)
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Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
2
Feeling luxe : a topic modeling × emotion detection analysis of luxury hotel experiences
Wu, Luorong
;
Yang, Wan
;
Gao, Yixing
;
Ma, Shihan
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
8
,
pp. 1425-1452
Persistent link: https://www.econbiz.de/10014424449
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