//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~person:"Mathews, Shane"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Event marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand
1
Brand image
1
Brand management
1
Consumer behaviour
1
Event marketing
1
Event-Marketing
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Quality management
1
Qualitätsmanagement
1
Tourism
1
Tourism marketing
1
Tourismus
1
Tourismusmarketing
1
branding
1
experiential marketing
1
quality function development
1
resorts
1
service business
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Mathews, Shane
Dolasinski, Mary Jo
2
Johanson, Misty
2
Reynolds, Joel
2
Roberts, Chris
2
Chen, Hsiu-Li
1
Deng, Claire Qian
1
Douglas, Alecia C.
1
Gao, Yixing
1
Ji, Mingjie
1
Kössler, Christopher
1
Küster, Inés
1
Lee, Seung Hyun (Jenna)
1
Li, Mimi
1
Liu, Matthew Tingchi
1
Ma, Shihan
1
Marin-Aguilar, Jose Trinidad
1
Mendez, Juan
1
Murias Fernandez, Pilar
1
Novello, Simone
1
Oh, Haemoon
1
Peters, Mike
1
Ramkissoon, Haywantee
1
Schlemmer, Philipp
1
Schnitzer, Martin
1
Shen, Han
1
Tao, Chen-Wei (Willie)
1
Vila-Lopez, Natalia
1
Wong, IpKin Anthony
1
Wu, Chihkang Kenny
1
Wu, Luorong
1
Yang, Wan
1
Yuan, Yi-Hua Erin
1
Zarei, Azadeh
1
more ...
less ...
Published in...
All
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Experiential brand deployment : improving tourism brand evaluations
Chen, Hsiu-Li
;
Mathews, Shane
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
5
,
pp. 539-559
Persistent link: https://www.econbiz.de/10011701718
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->