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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~person:"Raab, Carola"
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Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
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Customer satisfaction
2
Hotel industry
2
Hotellerie
2
Kundenbindungsprogramm
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Kundenzufriedenheit
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commitment
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communication
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customer loyalty
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customer roles
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eWOM
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electronic word-of-mouth
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loyalty
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mandatory customer participation
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reward programs
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Raab, Carola
Kim, Eojina
4
So, Kevin Kam Fung
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Tanford, Sarah
4
Tang, Liang
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Mattila, Anna S.
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Berezan, Orie
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Cai, Ruiying
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
International journal of hospitality management
3
International journal of contemporary hospitality management
2
Journal of hospitality marketing & management
2
European journal of marketing : EJM
1
Journal of revenue and pricing management
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
Construction and validation of the customer participation scale
Chen, Sandy C.
;
Raab, Carola
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
2
,
pp. 131-153
Persistent link: https://www.econbiz.de/10011645595
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2
Evaluating loyalty constructs among hotel reward program members using eWOM
Berezan, Orie
;
Raab, Carola
;
Tanford, Sarah
;
Kim, Yen-Soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
39
(
2015
)
2
,
pp. 198-224
Persistent link: https://www.econbiz.de/10011282979
Saved in:
3
The influence of reward program membership and commitment on hotel loyalty
Tanford, Sarah
;
Raab, Carola
;
Kim, Yen-soon
- In:
Journal of hospitality & tourism research : JHTR ; the …
35
(
2011
)
3
,
pp. 279-307
Persistent link: https://www.econbiz.de/10009272016
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