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~isPartOf:"Journal of hospitality marketing & management"
~subject:"Brand management"
~type:"article"
~type:"book"
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Brand management
Beziehungsmarketing
7
Consumer behaviour
7
Konsumentenverhalten
7
Relationship marketing
7
Brand loyalty
6
Markenführung
6
Brand
4
Brand image
4
Markenartikel
4
Markenimage
4
Markentreue
4
Viral marketing
4
Virales Marketing
4
Brand personality
2
Customer satisfaction
2
Hotel industry
2
Hotellerie
2
Kundenzufriedenheit
2
Personality psychology
2
Persönlichkeitspsychologie
2
Social Web
2
Social web
2
brand loyalty
2
hospitality
2
positive word-of-mouth
2
Brand experience
1
Confidence
1
Customer brand identification
1
Customer engagement
1
Emotion
1
Ethiopia
1
Gastronomie
1
Hospital
1
Krankenhaus
1
Online behavior
1
Positive word of mouth
1
Restaurant industry
1
Social customer relationship management
1
Social media
1
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English
6
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Dewnarain, Senika
2
Mavondo, Felix
2
Ramkissoon, Haywantee
2
Kozak, Nazmi
1
Lee, Heng Wei
1
Li, Xiangping
1
Liu, Tingting
1
Ong, Chuan Huat
1
Rather, Raouf Ahmad
1
Sop, Serhat Adem
1
Thurasamy Ramayah
1
Yen, Chih-Lun
1
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Journal of hospitality marketing & management
The journal of product & brand management
33
Journal of retailing and consumer services
27
The journal of brand management : an international journal
26
Journal of business research : JBR
23
International journal of hospitality management
12
Asia Pacific journal of marketing and logistics
10
European journal of marketing : EJM
10
International journal of internet marketing and advertising : IJIMA
10
Cogent business & management
9
Marketing intelligence & planning
9
Global business review
7
Journal of fashion marketing and management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Psychology & marketing
7
Australasian marketing journal
6
International journal of contemporary hospitality management
6
Journal of marketing analytics : JMA
6
Journal of promotion management : innovations in planning and applied research
6
The IUP journal of brand management : IJBRM
6
International journal of retail and distribution management
5
Marketing letters : a journal of research in marketing
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Business analyst : a refereed journal of Shri Ram College of Commerce
4
International journal of Indian culture and business management
4
International journal of business and emerging markets : IJBEM
4
Journal for global business advancement : JGBA
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international consumer marketing
4
Journal of marketing communications
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of strategic marketing
4
Journal of travel and tourism marketing
4
Pakistan journal of commerce and social sciences
4
SpringerLink / Bücher
4
The journal of consumer marketing
4
African journal of business and economic research : AJBER
3
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ECONIS (ZBW)
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1
Investigating the impact of customer brand identification on hospitality brand loyalty : a social identity perspective
Rather, Raouf Ahmad
- In:
Journal of hospitality marketing & management
27
(
2018
)
5
,
pp. 487-513
Persistent link: https://www.econbiz.de/10011919919
Saved in:
2
Social customer relationship management : a customer perspective
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
30
(
2021
)
6
,
pp. 673-698
Persistent link: https://www.econbiz.de/10012596499
Saved in:
3
Hotel brand personality and brand loyalty : an affective, conative and behavioral perspective
Li, Xiangping
;
Yen, Chih-Lun
;
Liu, Tingting
- In:
Journal of hospitality marketing & management
29
(
2020
)
5
,
pp. 550-570
Persistent link: https://www.econbiz.de/10012256151
Saved in:
4
Social customer relationship management : An integrated conceptual framework
Dewnarain, Senika
;
Ramkissoon, Haywantee
;
Mavondo, Felix
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 172-188
Persistent link: https://www.econbiz.de/10012176600
Saved in:
5
Effects of brand personality, self-congruity and functional congruity on hotel brand loyalty
Sop, Serhat Adem
;
Kozak, Nazmi
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 926-956
Persistent link: https://www.econbiz.de/10012176754
Saved in:
6
Impact of brand experience on loyalty
Ong, Chuan Huat
;
Lee, Heng Wei
;
Thurasamy Ramayah
- In:
Journal of hospitality marketing & management
27
(
2018
)
7
,
pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
Saved in:
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