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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Psychology & marketing"
~person:"Smith, Steven M."
~type_genre:"Article in journal"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of international consumer marketing
Psychology & marketing
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The effects of product placement in fictitious literature on consumer purchase intention
Barnhardt, Terrence M.
;
Manzano, Isabel
;
Brito, Maria
; …
- In:
Psychology & marketing
33
(
2016
)
11
,
pp. 883-898
Persistent link: https://www.econbiz.de/10011602953
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