//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social network services"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Social Web
162
Social web
162
Consumer behaviour
90
Konsumentenverhalten
90
Internet marketing
88
Online-Marketing
88
Viral marketing
53
Brand management
43
Markenführung
43
Beziehungsmarketing
40
Relationship marketing
40
Social media
39
Brand image
29
Markenimage
29
social media
18
Brand
17
Markenartikel
17
Social network
17
Soziales Netzwerk
17
Online retailing
15
Online-Handel
15
Customer integration
14
Kundenintegration
14
E-commerce
13
Electronic Commerce
13
Advertising effects
12
Werbewirkung
12
Social relations
11
Soziale Beziehungen
11
Advertising
8
Facebook
8
Werbung
8
Digital platform
7
Digitale Plattform
7
Emotion
7
Personality psychology
6
Persönlichkeitspsychologie
6
Twitter
6
Web 2.0 technologies
6
more ...
less ...
Online availability
All
Undetermined
35
Type of publication
All
Article
53
Type of publication (narrower categories)
All
Article in journal
53
Aufsatz in Zeitschrift
53
Language
All
English
53
Author
All
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Feng, Jie
2
Janakiraman, Ramkumar
2
Lu, Shijie
2
Papatla, Purushottam
2
Rishika, Rishika
2
Verlegh, Peeter
2
Wang, Xin
2
Willemsen, Lotte M.
2
Aa, Eva P. van der
1
Adamopoulos, Panagiotis
1
Aleti, Torgeir
1
Andrews, Michelle
1
Ballings, Michel
1
Benlian, Alexander
1
Bezawada, Ram
1
Boerman, Sophie C.
1
Brooks, Gillian
1
Bush, Victoria D.
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chakravarty, Anindita
1
Chen, Yubo
1
Chiou, Jyh-shen
1
Chonko, Lawrence B.
1
Coolsen, Michael K.
1
Dahl, Darren W.
1
Dehdashti, Yashar
1
Deng, Qi
1
Ding, MengQi
1
Dolan, Rebecca
1
Fay, Scott
1
Füller, Johann
1
Gordon, Brett R.
1
Grewal, Dhruv
1
Gu, Flora Fang
1
Guan, Chong
1
Hautz, Julia
1
Herhausen, Dennis
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing
Journal of business research : JBR
83
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Psychology & marketing
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
more ...
less ...
Source
All
ECONIS (ZBW)
53
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
2
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
3
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
4
Is distance really dead in the online world? : the moderating role of geographical distance on the effectiveness of electronic word of mouth
Todri, Vilma
;
Adamopoulos, Panagiotis
;
Andrews, Michelle
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 118-140
Persistent link: https://www.econbiz.de/10013258880
Saved in:
5
The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
Dehdashti, Yashar
;
Namin, Aidin
;
Ratchford, Brian Thomas
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013397504
Saved in:
6
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
7
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
8
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
9
Certainty in language increases consumer engagement on social media
Pezzuti, Todd
;
Leonhardt, James M.
;
Warren, Caleb
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 32-46
Persistent link: https://www.econbiz.de/10012502844
Saved in:
10
The role of social media content format and platform in users' engagement behavior
Shahbaznezhad, Hamidreza
;
Dolan, Rebecca
;
Rashidirad, Mona
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 47-65
Persistent link: https://www.econbiz.de/10012502845
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->