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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of marketing management : MM"
~person:"Burton, Jamie"
~subject:"Consumer behaviour"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of marketing management : MM
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Why do people read reviews posted on consumer-opinion portals?
Burton, Jamie
;
Khammash, Marwan
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 230-255
Persistent link: https://www.econbiz.de/10003984928
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