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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Ma, Yoon Jin"
~subject:"Virales Marketing"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Consumer perceptions of online consumer product and service reviews : focusing on information processing confidence and susceptibility to peer influence
Lee, Hyun-hwa
;
Ma, Yoon Jin
- In:
Journal of research in interactive marketing : …
6
(
2012
)
2
,
pp. 110-132
Persistent link: https://www.econbiz.de/10009630758
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