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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Román, Sergio"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
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Customer satisfaction
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E-commerce
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Einzelhandel
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Electronic Commerce
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Konsumentenverhalten
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Kundenzufriedenheit
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Deception
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Román, Sergio
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Marketing in a digital world
1
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ECONIS (ZBW)
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Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
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