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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"MSI reports : working paper series"
~subject:"Preisdifferenzierung"
~subject:"Screen format"
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Preisdifferenzierung
Screen format
Bespielte Medien
3
Pre-recorded media
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2000-2005
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Advertising effects
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Computerspiel
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Consumer behaviour
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Distribution channel
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Einzelhandel
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Film industry
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Filmwirtschaft
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Generation Z
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Internet marketing
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Konsumentenverhalten
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Mobile communications
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Mobile devices
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Mobile video marketing
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Mobilkommunikation
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Music industry
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Musikwirtschaft
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Online retailing
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Online-Handel
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Online-Marketing
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Price discrimination
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Processing fluency
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Retail trade
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USA
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United States
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Vertical integration
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Vertical video
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Vertikale Integration
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Vertriebsweg
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Mulier, Lana
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Pauwels, Koen H.
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Reimer, Kerstin
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Rutz, Oliver J.
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Slabbinck, Hendrik
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Vermeir, Iris
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
MSI reports : working paper series
Working papers / Department of Economics
2
Discussion paper / Centre for Economic Policy Research
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ECONIS (ZBW)
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This way up : the effectiveness of mobile vertical video marketing
Mulier, Lana
;
Slabbinck, Hendrik
;
Vermeir, Iris
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013041305
Saved in:
2
Marketing effectiveness in the music download industry
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 145-182
Persistent link: https://www.econbiz.de/10008841375
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