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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Digital goods
8
Digitale Güter
8
Consumer behaviour
3
Structural change
3
Strukturwandel
3
Beziehungsmarketing
2
Deutschland
2
E-commerce
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Electronic Commerce
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Germany
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Marketing
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BASF SE
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Brand equity
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Brand image
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Business-to-business marketing
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Deutsche Post AG
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Digital content marketing
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Erfahrungsgüter
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Homo Oeconomicus
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
Information economics and policy : IEP
5
Journal of management information systems : JMIS
5
Journal of retailing and consumer services
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
Institute for Prospective Technological Studies digital economy working paper
3
SpringerLink / Bücher
3
Electronic commerce research and applications
2
European journal of marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
International journal of business information systems : IJBIS
2
International journal of technology marketing : IJTMkt
2
Journal of business ethics : JOBE
2
Journal of the Academy of Marketing Science
2
Management information systems : mis quarterly
2
Marketing letters : a journal of research in marketing
2
PhD series / Copenhagen Business School
2
Product experience
2
Springer eBook Collection
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
American economic journal : a journal of the American Economic Association
1
Applied Marketing Science /Angewandte Marketingforschung
1
Atlantic economic journal : AEJ
1
Beiträge zur betriebswirtschaftlichen Forschung
1
Berichte aus der Wirtschaftsinformatik
1
Business ethics and the electronic economy
1
Business ethics and the electronic economy : with 4 tables
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
1
CESifo working papers
1
CPI Antitrust Chronicle, July, 2022
1
Colombo business journal : international journal of theory & practice
1
Computational economics
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Consumer behavior
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
Dissertation.de
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
Vom Homo Oeconomicus zum Homo Digitalis - die Veränderung der Informationsasymmetrien durch die Digitalisierung
Backhaus, Klaus
;
Paulsen, Thomas
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 105-122)
.
2018
Persistent link: https://www.econbiz.de/10011740991
Saved in:
3
Kundenorientierung durch augmentiertes Marketing
Gerdes, Jürgen
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 187-199)
.
2018
Persistent link: https://www.econbiz.de/10011741004
Saved in:
4
Beyond trial : consumer assimilation of electronic channels
Johnson, Devon S.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10003747477
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