//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~subject:"Business-to-Business-Marketing"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direktwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Business-to-Business-Marketing
Marketingmanagement
Direct marketing
20
Direktmarketing
20
Beziehungsmarketing
6
Relationship marketing
6
Schweiz
6
Switzerland
6
Consumer behaviour
5
Konsumentenverhalten
5
Theorie
3
Theory
3
Business model
2
Customer value
2
Direct mail
2
Distribution channel
2
Einzelhandel
2
Fundraising
2
Geschäftsmodell
2
Internet marketing
2
Kundenwert
2
Lebenszyklus
2
Life cycle
2
Marketing management
2
Nonprofit-Organisation
2
Online-Marketing
2
Retail trade
2
Vertriebsweg
2
Acquisition risk
1
Advertising planning
1
Anreiz
1
Bad debt risk
1
Behavioral emails
1
Betriebliche Wertschöpfung
1
Browse-abandonment
1
Business process management
1
Call centers
1
Call-to-action direct mailings
1
Channel specialization
1
Charity
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
2
Article
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
2
German
1
Author
All
Belz, Christian
1
Bernet, Hansruedi
1
Chang, Chun-Wei
1
Schmitz, Christian
1
Shankar, Venkatesh
1
Zhang, Jonathan Z.
1
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Schriften zu Dialogmarketing 'revisited'
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
7
SpringerLink / Bücher
6
Springer eBook Collection / Business and Economics
4
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
3
Journal of business research : JBR
3
Journal of marketing research : JMR
3
Contributions to Management Science
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of global marketing
2
Journal of the Academy of Marketing Science
2
Kundenmanagement & Electronic Commerce
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
2
Research paper series / Stanford Graduate School of Business
2
Technischer Vertrieb
2
... für Dummies
1
APROMA review
1
Agricultural and Food Economics : AFE
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Central European business review : CEBR
1
Complex AI dynamics and interactions in management
1
Dialogmarketing 'revisited'
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Direct marketing : an international journal
1
Direkt-Marketing
1
Econometric Institute research papers
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Einblicke und Ausblicke
1
Entscheidungsunterstützung für ökonomische Probleme
1
European review of agricultural economics : ERAE
1
Europäische Hochschulschriften / 5
1
Fachbibliothek Marktbereich
1
Farm management : proceedings of NJF Seminar no. 345, 2 - 4 October 2002
1
Forschungsbeiträge des Lehrstuhls Univ.-Prof. Dr. Anton Meyer und der Fördergesellschaft Finanzdienstleistungs-Marketing (FFM) e.V. an der Johannes-Gutenberg-Universität Mainz
1
Forschungsberichte der Professur für Landwirtschaftliche Betriebslehre und Management
1
Gabler Edition Wissenschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
Saved in:
2
Special issue: Mobile marketing
Shankar, Venkatesh
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011489400
Saved in:
3
Business-to-Business-Marketing : Erfolg mit kleinen Geschäften ; Smart Account Management im Business-to-Business-Marketing
Belz, Christian
;
Schmitz, Christian
-
2008
Persistent link: https://www.econbiz.de/10003635027
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->