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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Schriften zu Dialogmarketing 'revisited'"
~subject:"Customer value"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The results from the lifetime value and customer equity modeling competition
Malthouse, Edward C.
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
3
,
pp. 272-275
Persistent link: https://www.econbiz.de/10003873451
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