//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~person:"Verlegh, Peeter"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Netzwerke im Internet"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Consumer behaviour
3
Internet marketing
3
Konsumentenverhalten
3
Online-Marketing
3
Social Web
3
Social web
3
Beziehungsmarketing
2
Customer integration
2
Digital marketing
2
Kundenintegration
2
Markenführung
2
Relationship marketing
2
Social media
2
Viral marketing
2
Virales Marketing
2
Authenticity
1
Brand
1
Brand essence
1
Brand image
1
Brand perception
1
Customer engagement
1
Customer engagement practices
1
Digital customer engagement
1
Digitalisierung
1
Digitization
1
Gesundheitsvorsorge
1
Markenartikel
1
Markenimage
1
Personality psychology
1
Persönlichkeitspsychologie
1
Preventive care
1
Selbstevaluation
1
Self-assessment
1
Taxonomy
1
assimilation and contrast effects
1
brand perosnality
1
consumer identity
1
online brand endorsements
1
self-evaluation
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Verlegh, Peeter
Bernritter, Stefan F.
2
Eigenraam, Anniek W.
2
Gensler, Sonja
2
Hollebeek, Linda D.
2
Labrecque, Lauren I.
2
Almeida, Stefânia Ordovás de
1
Arnezeder, Christian
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
Beukeboom, Camiel J.
1
Botelho, Delane
1
Brexendorf, Tim Oliver
1
Brodie, Roderick J.
1
Buzeta, Cristian
1
Camiciottoli, Belinda Crawford
1
Castro, Iana A.
1
Chen, Qimei
1
Chen, Yongjian
1
Christensen, Anna-Bertha Heeris
1
Dalmoro, Marlon
1
Dantas, Danilo C.
1
Deng, Qi
1
Dens, Nathalie
1
Dou, Wenyu
1
Eelen, Jiska
1
Eisend, Martin
1
Erz, Antonia
1
Faraoni, Monica
1
Fischer, Eileen
1
Fleck, João Pedro dos Santos
1
Geyer, Florian
1
Glynn, Mark S.
1
Grimm, Pamela E.
1
Grisaffe, Douglas B.
1
Hamilton, Mitchell
1
He, Yi
1
Henkel, Sven
1
Ilhan, Behice Ece
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Social Branding : Strategien - Praxisbeispiele - Perspektiven
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
2
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->