//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Springer Proceedings in Business and Economics"
~person:"Buzeta, Cristian"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Soziale Netzwerke im Internet"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Brand image
1
Consumer behaviour
1
Consumer-brand engagement
1
Consumers' online brand-related activities
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Netherlands
1
Niederlande
1
Online-Marketing
1
Social Web
1
Social media
1
Social media types
1
Social web
1
Uses and gratifications
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Buzeta, Cristian
Gázquez-Abad, Juan Carlos
9
Martínez-López, Francisco J.
8
Ailawadi, Kusum L.
2
Bernritter, Stefan F.
2
Eigenraam, Anniek W.
2
Gensler, Sonja
2
Hollebeek, Linda D.
2
Labrecque, Lauren I.
2
Verlegh, Peeter
2
Almeida, Stefânia Ordovás de
1
Barcelos, Renato Hübner
1
Barros, Lucia S. G.
1
Batista, Juliana Moreira
1
Beukeboom, Camiel J.
1
Botelho, Delane
1
Breugelmans, Els
1
Brodie, Roderick J.
1
Camiciottoli, Belinda Crawford
1
Castro, Iana A.
1
Chen, Qimei
1
Chen, Yongjian
1
Christensen, Anna-Bertha Heeris
1
Dalmoro, Marlon
1
Dantas, Danilo C.
1
Deng, Qi
1
Dens, Nathalie
1
Dou, Wenyu
1
Eelen, Jiska
1
Eisend, Martin
1
Erz, Antonia
1
Faraoni, Monica
1
Fischer, Eileen
1
Fleck, João Pedro dos Santos
1
Gielens, Katrijn
1
Gijsbrecht, Els
1
Glynn, Mark S.
1
Grimm, Pamela E.
1
Grisaffe, Douglas B.
1
Hamilton, Mitchell
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Springer Proceedings in Business and Economics
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->