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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The Routledge companion to digital consumption"
~subject:"Konsumentenverhalten"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The Routledge companion to digital consumption
Cowles Foundation Discussion Paper
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Journal of internet commerce
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European journal of marketing : EJM
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Medienmanagement und E-Business
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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Building consumer-brand relationship in luxury brand management
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Central European business review : CEBR
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Digitalisierung der Unternehmen
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Handbook of research on integrating social media into strategic marketing
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International journal of contemporary hospitality management
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New forms of digital marketing research
Colleoni, Elanor
- In:
The Routledge companion to digital consumption
,
(pp. 124-134)
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2013
Persistent link: https://www.econbiz.de/10009690742
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