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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The journal of product & brand management"
~person:"Balaji, M. S."
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
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Consumer need for uniqueness
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Customer susceptibility to interpersonal influence
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Balaji, M. S.
Guzman, Francisco
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The journal of product & brand management
Journal of business research : JBR
6
European journal of marketing : EJM
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of strategic marketing
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Service business
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Technological forecasting & social change : an international journal
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The IUP journal of brand management : IJBRM
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"Standing out" and "fitting in" : understanding inspiration value of masstige in an emerging market context
Das, Manish
;
Saha, Victor
;
Balaji, M. S.
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 521-535
Persistent link: https://www.econbiz.de/10013393657
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