//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"The service industries journal"
~person:"Anderl, Eva M."
~subject:"Internet"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online shopping"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Internet
Click-through rates
1
Conversion rates
1
E-commerce
1
Electronic Commerce
1
Electronic commerce
1
Empirical research
1
Information behaviour
1
Information retrieval
1
Informationsverhalten
1
Internet marketing
1
Online advertising
1
Online retailing
1
Online search
1
Online-Handel
1
Online-Marketing
1
Online-Recherche
1
Query variation index
1
Search engine
1
Search engine marketing
1
Search queries
1
Suchmaschine
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Anderl, Eva M.
Esche, Jonas vor dem
1
Gensler, Sonja
1
Gottschalk, Sabrina Alexandra
1
Hofacker, Charles F.
1
Iacobucci, Dawn
1
Izquierdo-Yusta, Alicia
1
Kalyanam, Kirthi
1
Klapdor, Sebastian
1
Labrecque, Lauren I.
1
Lenk, Peter J.
1
Mafael, Alexander
1
Mathwick, Charla
1
Neslin, Scott A.
1
Novak, Thomas P.
1
Pilar Martínez-Ruiz, María
1
Rhee, Eddie
1
Riquelme, Isabel P.
1
Román, Sergio
1
Schumann, Jan Hendrik
1
Verhoef, Peter C.
1
Wangenheim, Florian von
1
Àlvarez-Herranz, Agustín
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The service industries journal
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Finding the right words : the influence of keyword characteristics on performance of paid search campaigns
Klapdor, Sebastian
;
Anderl, Eva M.
;
Wangenheim, Florian von
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 285-301
Persistent link: https://www.econbiz.de/10010470961
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->