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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Ahn, Sun Joo"
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Beziehungsmarketing
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Kundenbindungsprogramm
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Leistungsanreiz
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Ahn, Sun Joo
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The role of gamification in enhancing intrinsic motivation to use a loyalty program
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 41-51
Persistent link: https://www.econbiz.de/10011777306
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