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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Aldás-Manzano, Joaquín"
~subject:"Consumer behaviour"
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Consumer behaviour
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Aldás-Manzano, Joaquín
Eigenraam, Anniek W.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Product placement in video games : the effect of brand familiarity and repetition on consumers' memory
Martí-Parreño, José
;
Bermejo-Berros, Jesús
; …
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 55-63
Persistent link: https://www.econbiz.de/10011695188
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