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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Bellman, Steven"
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Bellman, Steven
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of advertising research
5
Journal of marketing communications
5
Journal of business research : JBR
2
European journal of marketing
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer marketing
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
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Using internet behavior to deliver relevant television commercials
Bellman, Steven
;
Murphy, Jamie
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 130-140
Persistent link: https://www.econbiz.de/10009758374
Saved in:
2
The effectiveness of branded mobile phone apps
Bellman, Steven
;
Potter, Robert F.
;
Treleaven-Hassard, …
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
4
,
pp. 191-200
Persistent link: https://www.econbiz.de/10009313211
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