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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Bolton, Ruth"
~subject:"Beziehungsmarketing"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Interactive services : a framework, synthesis and research directions
Bolton, Ruth
;
Saxena-Iyer, Shruti
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 91-104
Persistent link: https://www.econbiz.de/10003833072
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