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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Hollebeek, Linda D."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
2
Brand image
2
Brand management
2
Consumer behaviour
2
Internet marketing
2
Markenführung
2
Markenimage
2
Online-Marketing
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Relationship marketing
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Social Web
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Social web
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Brand
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Brand equity
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Conceptual framework
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Consumer brand engagement
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Content Management
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Content management
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Digital content marketing
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Digital goods
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Digitale Güter
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Engagement
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Markenartikel
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Scale development
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Social media
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Structural equation model
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Hollebeek, Linda D.
Eigenraam, Anniek W.
3
Pauwels, Koen
3
Verhoef, Peter C.
3
Verlegh, Peeter
3
Bacile, Todd J.
2
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Eelen, Jiska
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Gensler, Sonja
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Grewal, Dhruv
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Labrecque, Lauren I.
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Pagani, Margherita
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Thomas, Jacquelyn S.
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Aldás-Manzano, Joaquín
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Allen, Alexis M.
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Bascoul, Ganae͏̈l
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
6
The journal of services marketing
3
Handbook of research on customer engagement
2
Journal of business research : JBR
2
Journal of service management
2
Marketing intelligence & planning
2
Psychology & marketing
2
The journal of product & brand management
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Australasian marketing journal
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
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Journal of service research
1
Journal of service theory and practice : JSTP
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Organizations and markets in emerging economies
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The handbook of communication engagement
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The service industries journal
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
Consumer brand enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
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