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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Kalyanam, Kirthi"
~subject:"Theory"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
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