//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Pauwels, Koen"
~subject:"Konsumentenverhalten"
~subject:"VAR-Modell"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Recognition test"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
VAR-Modell
Advertising
1
Advertising effects
1
Consumer behaviour
1
Digital music
1
E-commerce
1
Electronic Commerce
1
Internet marketing
1
Latent-class segmentation
1
Long-term effectiveness
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Online
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Segments
1
Synergy
1
Target group
1
VAR model
1
Vector autoregression
1
Werbewirkung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Pauwels, Koen
Bijmolt, Tammo H. A.
2
Ghosh, Tathagata
2
Aa, Eva P. van der
1
Aldás-Manzano, Joaquín
1
Bang, Hye Jin
1
Belanche, Daniel
1
Bell, Raoul
1
Bellman, Steven
1
Bermejo-Berros, Jesús
1
Beukeboom, Camiel J.
1
Boerman, Sophie C.
1
Bott, Gregory J.
1
Brinson, Nancy H.
1
Buchner, Axel
1
Byun, Kyung-Ah
1
Calder, Bobby J.
1
Campbell, Colin L.
1
Choi, Dongwon
1
Chu, Junhong
1
Clement, Michel
1
Cruz, Ryan E.
1
De Jans, Steffi
1
Dolen, Willemijn M. van
1
Dwivedi, Yogesh Kumar
1
Eckles, Dean
1
Evans, Nathaniel J.
1
Fisher, Dan
1
Flavián Blanco, Carlos
1
Giuffredi-Kähr, Andrea
1
Goh, Khim Yong
1
Grisby, Jamie L.
1
Hanssens, Dominique M.
1
Harms, Bianca
1
Hayes, Jameson L.
1
Hoekstra, Janita Cornelia
1
Hofacker, Charles F.
1
Hudders, Liselot
1
Kang, Taeghyun
1
Kaptein, Maurits
1
Keib, Kate M.
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
MSI reports : working paper series
3
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Northeastern U. D’Amore-McKim School of Business Research Paper
1
Working papers / Harvard Business School, Division of Research
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How online consumer segments differ in long-term marketing effectiveness
Reimer, Kerstin
;
Rutz, Oliver J.
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 271-284
Persistent link: https://www.econbiz.de/10010470964
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->