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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Pauwels, Koen"
~subject:"Online-Marketing"
~subject:"Time series analysis"
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Pauwels, Koen
Eigenraam, Anniek W.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Administrative Sciences : open access journal
1
Journal of marketing analytics : JMA
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Battle of the brand fans : impact of brand attack and defense on social media
Ilhan, Behice Ece
;
Kübler, Raoul
;
Pauwels, Koen
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 33-51
Persistent link: https://www.econbiz.de/10011920058
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