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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Pelsmacker, Patrick de"
~subject:"Competition policy"
~subject:"Online-Marketing"
~type_genre:"Article in journal"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Competition policy
Online-Marketing
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Pelsmacker, Patrick de
Hoffman, Donna L.
4
Novak, Thomas P.
4
Pauwels, Koen
4
Verhoef, Peter C.
4
Eigenraam, Anniek W.
3
Gensler, Sonja
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Labrecque, Lauren I.
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Reijmersdal, Eva A. van
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Spann, Martin
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Bart, Yakov
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Grisaffe, Douglas B.
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Hayes, Jameson L.
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Hennig-Thurau, Thorsten
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Hofacker, Charles F.
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Hollebeek, Linda D.
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Hudders, Liselot
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Keeling, Debbie Isobel
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Lam, Shun Yin
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Lu, Qiang
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Mafael, Alexander
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Ruyter, Ko de
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
International journal of advertising : the quarterly review of marketing communications
2
Electronic commerce research
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of electronic commerce research : JECR
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
2
A meta-analytic investigation of the role of valence in online reviews
Purnawirawan, Nathalia
;
Eisend, Martin
;
Pelsmacker, …
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 17-27
Persistent link: https://www.econbiz.de/10011373135
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