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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~source:"econis"
~subject:"Credence goods"
~subject:"Credibility"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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How much can you trust online information? : cues for perceived trustworthiness of consumer-generated online information
Pan, Lee-yun
;
Chiou, Jyh-shen
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
2
,
pp. 67-74
Persistent link: https://www.econbiz.de/10009129703
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