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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Brand"
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Search: subject_exact:"Viral marketing"
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Viral marketing
59
Virales Marketing
59
Internet marketing
37
Online-Marketing
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Consumer behaviour
36
Konsumentenverhalten
36
Social Web
34
Social web
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Online retailing
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Online-Handel
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Hayes, Jameson L.
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Markos, Ereni
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The journal of product & brand management
13
Journal of business research : JBR
10
Journal of retailing and consumer services
9
The journal of brand management : an international journal
8
International journal of advertising : the quarterly review of marketing communications
6
Electronic word of mouth as a promotional technique : new insights from social media
5
International journal of hospitality management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing communications
4
Psychology & marketing
4
European journal of marketing : EJM
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Asia Pacific journal of marketing and logistics
2
Corporate reputation review
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of hospitality marketing & management
2
Journal of marketing research : JMR
2
Journal of promotion management : innovations in planning and applied research
2
Marketing : ZFP ; journal of research and management
2
Technological forecasting & social change : an international journal
2
Young consumers : insight and ideas for responsible marketers
2
Asian journal of business and accounting : AJBA
1
Emerald gems
1
Ethics, social responsibility and sustainability in marketing
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
Future Business Journal
1
Global business and finance review
1
Global journal of business research : GJBR
1
HRM and marketing orientation in the new era
1
IIMS journal of management science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the review of marketing communications
1
International journal of business and economics
1
International journal of business and emerging markets : IJBEM
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ECONIS (ZBW)
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1
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
3
Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.
;
King, Karen Whitehill
;
Ramirez, Artemio
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
Saved in:
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