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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Brand equity"
~subject:"Content management"
~subject:"Konsumentenverhalten"
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Brand equity
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of management information systems : JMIS
7
Information economics and policy : IEP
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of retailing and consumer services
4
Electronic commerce research and applications
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Information systems research : ISR
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Institute for Prospective Technological Studies digital economy working paper
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Springer eBook Collection
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European journal of marketing
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Handel und Internationales Marketing Retailing and International Marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of technology marketing : IJTMkt
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Journal of business ethics : JOBE
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Journal of the Academy of Marketing Science
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MIS quarterly
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Management information systems : mis quarterly
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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SpringerLink / Bücher
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American economic journal : a journal of the American Economic Association
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Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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CESifo working papers
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CPI Antitrust Chronicle, July, 2022
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Colombo business journal : international journal of theory & practice
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Contentmanagement.de Praxis-Bibliothek
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Decision support systems : DSS ; the international journal
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Dissertation.de
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E-Business, M-Business und T-Business : digitale Erlebniswelten aus Sicht von Consulting-Unternehmen
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
Beyond trial : consumer assimilation of electronic channels
Johnson, Devon S.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10003747477
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