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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Direct bank"
~subject:"Marketing management"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
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Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
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Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
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Special issue: Mobile marketing
Shankar, Venkatesh
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011489400
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2
The effects of channel experiences and direct marketing on customer retention in multichannel settings
Chang, Chun-Wei
;
Zhang, Jonathan Z.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 70-90
Persistent link: https://www.econbiz.de/10011615980
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