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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"Relationship marketing"
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Konsumentenverhalten
Online-Marketing
Relationship marketing
Digital goods
3
Digitale Güter
3
Consumer behaviour
2
Beziehungsmarketing
1
Brand equity
1
Brand image
1
Brand management
1
Cohabitation
1
Conceptual framework
1
Confidence
1
Content Management
1
Content management
1
Digital content marketing
1
Engagement
1
Erfahrungsgüter
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Experience goods
1
Intermediation
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Internet marketing
1
Lebensgemeinschaft
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Markenführung
1
Markenimage
1
Media effect
1
Medienwirkung
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Product information
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Produktinformation
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Social Web
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Social web
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Trust
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Hollebeek, Linda D.
1
Johnson, Devon S.
1
Macky, Keith
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of management information systems : JMIS
6
SpringerLink / Bücher
6
Information economics and policy : IEP
5
Information systems research : ISR
4
Institute for Prospective Technological Studies digital economy working paper
4
Journal of retailing and consumer services
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
American economic journal : a journal of the American Economic Association
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
European journal of marketing
2
Handel und Internationales Marketing Retailing and International Marketing
2
International journal of business information systems : IJBIS
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of technology marketing : IJTMkt
2
JRC digital economy working paper
2
Journal of business ethics : JOBE
2
Journal of economic behavior & organization : JEBO
2
Management information systems : mis quarterly
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
PhD series / Copenhagen Business School
2
Product experience
2
Quantitative marketing and economics : QME
2
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Springer eBook Collection
2
Springer eBook Collection / Business and Economics
2
ASA 2013 Annual Meeting Paper
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Applied Marketing Science /Angewandte Marketingforschung
1
Arts and the market : AAM
1
Atlantic economic journal : AEJ
1
Beiträge zur betriebswirtschaftlichen Forschung
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
Beyond trial : consumer assimilation of electronic channels
Johnson, Devon S.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10003747477
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