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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Relationship marketing"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Industrial marketing management : the international journal for industrial and high-tech firms
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Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
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Electronic Business und Knowledge Management : neue Dimensionen für den Unternehmungserfolg ; 20. Saarbrücker Arbeitstagung 1999 für Industrie, Dienstleistung und Verwaltung, 4. - 6. Oktober 1999, Universität des Saarlandes, Saarbrücken ; mit 8 Tabellen
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Managing situated creativity in cultural industries
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Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
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