//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Virales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social network services"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Virales Marketing
Social Web
105
Social web
105
Consumer behaviour
63
Konsumentenverhalten
63
Internet marketing
62
Online-Marketing
62
Social media
39
Viral marketing
34
Brand management
29
Markenführung
29
Beziehungsmarketing
26
Relationship marketing
26
Brand image
22
Markenimage
22
Brand
12
Markenartikel
12
Customer integration
10
Kundenintegration
10
Social network
10
Soziales Netzwerk
10
Advertising effects
9
Werbewirkung
9
Social relations
8
Soziale Beziehungen
8
E-commerce
7
Electronic Commerce
7
Facebook
7
Online retailing
7
Online-Handel
7
Emotion
6
Personality psychology
6
Persönlichkeitspsychologie
6
Advertising
5
Brand community
5
Digital marketing
5
Scale development
5
Werbung
5
Computerspiel
4
Data protection
4
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
34
Type of publication (narrower categories)
All
Article in journal
34
Aufsatz in Zeitschrift
34
Language
All
English
34
Author
All
Eelen, Jiska
2
Eigenraam, Anniek W.
2
Feng, Jie
2
Papatla, Purushottam
2
Verlegh, Peeter
2
Willemsen, Lotte M.
2
Aa, Eva P. van der
1
Aleti, Torgeir
1
Benlian, Alexander
1
Boerman, Sophie C.
1
Bush, Victoria D.
1
Chakravarty, Anindita
1
Chen, Yubo
1
Chiou, Jyh-shen
1
Chonko, Lawrence B.
1
Coolsen, Michael K.
1
Dehdashti, Yashar
1
Deng, Qi
1
Dolan, Rebecca
1
Fay, Scott
1
Füller, Johann
1
Guan, Chong
1
Hautz, Julia
1
Hoeve, Maarten C.
1
Huang, Jinsong
1
Hutter, Katja
1
Ilhan, Behice Ece
1
Ivens, Stefan
1
Kawashima, Ryuta
1
Khan, Tracy A.
1
King, Robert A.
1
Koch, Oliver Francis
1
Könsgen, Raoul
1
Kübler, Raoul
1
Labrecque, Lauren I.
1
Laer, Tom van
1
Lam, Shun Yin
1
Langley, David J.
1
Lehmann, Donald R.
1
Leonhardt, James M.
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of business research : JBR
83
Journal of retailing and consumer services
43
International journal of internet marketing and advertising : IJIMA
40
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of marketing communications
33
Information systems research : ISR
31
International journal of hospitality management
31
Tourism management : research, policies, practice
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Journal of management information systems : JMIS
24
International journal of advertising : the review of marketing communications
23
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Electronic commerce research
19
Journal of marketing
19
International journal of advertising : the quarterly review of marketing communications
18
Journal of electronic commerce research : JECR
18
Management science : journal of the Institute for Operations Research and the Management Sciences
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of hospitality marketing & management
17
Journal of marketing management : MM
17
The journal of product & brand management
17
International journal of contemporary hospitality management
16
Psychology & marketing
16
Journal of promotion management : innovations in planning and applied research
15
Journal of travel and tourism marketing
15
Technological forecasting & social change : an international journal
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing research : JMR
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Business horizons
13
International journal of consumer studies
13
International journal of business information systems : IJBIS
12
Journal of advertising research
12
Journal of internet commerce
12
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
11
International journal of technology marketing : IJTMkt
11
Journal of the Academy of Marketing Science
11
Electronic markets : the international journal on networked business
10
Journal of global marketing
10
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
Dehdashti, Yashar
;
Namin, Aidin
;
Ratchford, Brian Thomas
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013397504
Saved in:
2
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
3
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
4
Certainty in language increases consumer engagement on social media
Pezzuti, Todd
;
Leonhardt, James M.
;
Warren, Caleb
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 32-46
Persistent link: https://www.econbiz.de/10012502844
Saved in:
5
The role of social media content format and platform in users' engagement behavior
Shahbaznezhad, Hamidreza
;
Dolan, Rebecca
;
Rashidirad, Mona
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 47-65
Persistent link: https://www.econbiz.de/10012502845
Saved in:
6
Emoji, playfulness, and brand engagement on Twitter
McShane, Lindsay
;
Pancer, Ethan
;
Poole, Maxwell
;
Deng, Qi
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 96-110
Persistent link: https://www.econbiz.de/10012502849
Saved in:
7
Let me entertain you? : the importance of authenticity in online customer engagement
Eigenraam, Anniek W.
;
Eelen, Jiska
;
Verlegh, Peeter
- In:
Journal of interactive marketing : a quarterly …
54
(
2021
),
pp. 53-68
Persistent link: https://www.econbiz.de/10012592155
Saved in:
8
A combination of self-reported data and social-related neural measures forecasts viral marketing success on social media
Motoki, Kosuke
;
Suzuki, Shinsuke
;
Kawashima, Ryuta
; …
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 99-117
Persistent link: https://www.econbiz.de/10012432765
Saved in:
9
Propagators, creativity, and informativeness : what helps ads go viral
Moldovan, Sarit
;
Steinhart, Yael
;
Lehmann, Donald R.
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 102-114
Persistent link: https://www.econbiz.de/10012060942
Saved in:
10
Drama goes viral : effects of story development on shares and views of online advertising videos
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012129481
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->