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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~type:"article"
~type_genre:"Article in journal"
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Digital goods
3
Digitale Güter
3
Consumer behaviour
2
Konsumentenverhalten
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Beziehungsmarketing
1
Brand equity
1
Brand image
1
Brand management
1
Cohabitation
1
Conceptual framework
1
Confidence
1
Content Management
1
Content management
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Digital content marketing
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Engagement
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Erfahrungsgüter
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Experience goods
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Intermediation
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Internet marketing
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Lebensgemeinschaft
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Markenführung
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Markenimage
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Media effect
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Medienwirkung
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Online-Marketing
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Product information
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Produktinformation
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Ariely, Dan
1
Chance, Zoe͏̈
1
Frost, Jeana H.
1
Hollebeek, Linda D.
1
Johnson, Devon S.
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Macky, Keith
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Norton, Michael I.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Information economics and policy : IEP
14
Information systems research : ISR
14
Journal of management information systems : JMIS
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
National tax journal
7
Decision support systems : DSS ; the international journal
6
Journal of business research : JBR
6
CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
5
Electronic commerce research and applications
5
Information systems and e-business management : ISeB
5
International journal of intellectual property management : IJIPM
5
International journal of technology marketing : IJTMkt
5
Journal of cultural economics
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Economics letters
4
Electronic markets : the international journal on networked business
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
4
Journal of retailing and consumer services
4
Management information systems : mis quarterly
4
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
The journal of media economics
4
Wirtschaft und Statistik : WISTA
4
Wirtschaftspolitische Blätter
4
Decision sciences : DS
3
Inspel : international journal of special libraries ; official organ of the IFLA Division of Special Libraries
3
International journal of electronic business
3
International journal of electronic commerce : IJEC
3
International journal of production economics
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of services technology and management
3
International review of entrepreneurship : IRE
3
Jahrbuch : Referate und Beiträge der FIW-Veranstaltungen
3
Journal of economic behavior & organization : JEBO
3
Journal of media business studies
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of the Academy of Marketing Science
3
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ECONIS (ZBW)
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Digital content marketing's role in fostering consumer engagement, trust, and value : framework, fundamental propositions, and implications
Hollebeek, Linda D.
;
Macky, Keith
- In:
Journal of interactive marketing : a quarterly …
45
(
2019
),
pp. 27-41
Persistent link: https://www.econbiz.de/10011997974
Saved in:
2
People are experience goods: improving online dating with virtual dates
Frost, Jeana H.
;
Chance, Zoe͏̈
;
Norton, Michael I.
; …
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10003736336
Saved in:
3
Beyond trial : consumer assimilation of electronic channels
Johnson, Devon S.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10003747477
Saved in:
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