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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
~type_genre:"Übersichtsarbeit"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
The European journal of the history of economic thought
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Gamification and mobile marketing effectiveness
Hofacker, Charles F.
;
Ruyter, Ko de
;
Lurie, Nicholas H.
; …
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 25-36
Persistent link: https://www.econbiz.de/10011489465
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