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~isPartOf:"Journal of international business and economics : JIBE"
~language:"eng"
~person:"Gokhale, Jayendra S."
~subject:"Innovation"
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Gokhale, Jayendra S.
Westeren, Knut I.
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Campos, Maria de Fátima Sales de Souza
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Product life-cycle : new products, quality, substitutes and advertising in the theatrical movie markets
Gokhale, Jayendra S.
;
Wilson, Wesley W.
- In:
Journal of international business and economics : JIBE
17
(
2017
)
4
,
pp. 119-140
Persistent link: https://www.econbiz.de/10011800776
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