//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Internationales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Internationales Marketing
Markenführung
93
Consumer behaviour
80
Konsumentenverhalten
80
International marketing
67
Brand image
57
Markenimage
57
Brand
40
Markenartikel
39
Internet marketing
36
Online-Marketing
36
Advertising effects
31
Werbewirkung
31
Social Web
30
Social web
30
Advertising
16
Werbung
16
Marketing management
14
Marketingmanagement
14
USA
14
United States
14
Beziehungsmarketing
13
Relationship marketing
13
Social media
10
Celebrity endorsement
9
Celebrity-Werbung
9
Multinationales Unternehmen
8
Transnational corporation
8
China
7
Globalisierung
7
Globalization
7
Luxury goods
7
Luxusgüter
7
Customer integration
6
Designation of origin
6
Herkunftsbezeichnung
6
Internal branding
6
Kundenintegration
6
social media
6
more ...
less ...
Online availability
All
Undetermined
62
Free
3
Type of publication
All
Article
132
Type of publication (narrower categories)
All
Article in journal
132
Aufsatz in Zeitschrift
132
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Bibliografie enthalten
1
Bibliography included
1
Festschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
132
Author
All
Baxter, Stacey M.
3
Aulakh, Preet S.
2
Bello, Daniel C.
2
Borges, Adilson
2
Burmann, Christoph
2
Carlson, Jamie
2
Cavusgil, S. Tamer
2
De Vries, Natalie Jane
2
Dens, Nathalie
2
Guzman, Francisco
2
Hult, G. Tomas M.
2
Ilicic, Jasmina
2
Johnson, Lester W.
2
Kotabe, Masaaki
2
Kulczynski, Alicia
2
Machado, Joana César
2
Pelsmacker, Patrick de
2
Samiee, Saeed
2
Velasco, Carlos
2
Wang, Ye
2
Agnoli, Lara
1
Ajitha, Soundararaj
1
Albert, Noel
1
Alexander, Nicholas
1
Almazyad, Fadi
1
Altshuler, Liliya
1
Alvarado, Jorge
1
Ambroise, Laure
1
Anagrostopoulos, Christos
1
Anderson, Erin
1
Anderson, Helén
1
Ang, Swee Hoon
1
Athanasopoulou, Pinelopi
1
Aulōnitēs, Geōrgios I.
1
Avramova, Yana R.
1
Azar, Salim L.
1
Bahadir, S. Cem
1
Banerjee, Saikat
1
Barros-Arrieta, David
1
Batt, Verena
1
more ...
less ...
Published in...
All
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
The journal of brand management : an international journal
Journal of business research : JBR
230
International marketing review
136
Journal of global marketing
123
Journal of international marketing
123
The journal of product & brand management
88
SpringerLink / Bücher
75
Journal of marketing communications
66
Journal of retailing and consumer services
60
International journal of internet marketing and advertising : IJIMA
56
International journal of advertising : the quarterly review of marketing communications
53
International journal of advertising : the review of marketing communications
53
Journal of promotion management : JPM
53
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of advertising research
46
Asia Pacific journal of marketing and logistics
44
International business review : the official journal of the European International Business Academy
44
European journal of marketing : EJM
43
Journal of international consumer marketing
43
Journal of promotion management : innovations in planning and applied research
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Psychology & marketing
38
Advances in international marketing
37
Marketing intelligence & planning
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Europäische Hochschulschriften / 5
33
Journal of marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of strategic marketing
30
Journal of the Academy of Marketing Science
30
Springer eBook Collection
30
Journal of marketing management : MM
29
Business horizons
27
Journal of euromarketing
27
Handbook of research in international marketing
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
Management international review : mir ; journal of international business
24
Cogent business & management
21
International journal of hospitality management
21
more ...
less ...
Source
All
ECONIS (ZBW)
132
Showing
1
-
10
of
132
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Green or social? : an analysis of environmental and social sustainability
advertising
and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
2
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
3
Corporate social and environmental responsibility
advertising
:
advertising
effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
4
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
5
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
6
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
7
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
8
Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
Saved in:
9
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
10
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->