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~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~person:"Anderson, Erin"
~person:"Biswas, Abhijit"
~person:"Ghauri, Pervez N."
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Anderson, Erin
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
International marketing review
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Advances in international marketing
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Entrepreneurship in international marketing
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1
International business strategy : theory and practice
1
International marketing in the fast changing world
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Journal of business research : JBR
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Journal of euromarketing
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ECONIS (ZBW)
3
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Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
2
Mimetic and experiential effect in international merketing alliance formations of US pharmaceuticals firms: an event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10003815059
Saved in:
3
Modes of foreign entry : a transaction cost analysis and propositions
Anderson, Erin
- In:
Journal of international business studies : JIBS ; an …
17
(
1986
)
3
,
pp. 1-26
Persistent link: https://www.econbiz.de/10001027890
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