//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international business studies : JIBS ; an official journal of the Academy of International Business"
~person:"Anderson, Erin"
~person:"Ghauri, Pervez N."
~person:"Samiee, Saeed"
~subject:"Cluster analysis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Multinationales Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Cluster analysis
International marketing
4
Internationales Marketing
4
Consumer behaviour
2
Konsumentenverhalten
2
Bibliometrics
1
Bibliometrie
1
Brand management
1
Clusteranalyse
1
Enterprise
1
Ereignisstudie
1
Event study
1
Markenführung
1
Market research
1
Marketing management
1
Marketingmanagement
1
Marktforschung
1
National culture
1
Nationalkultur
1
Pharmaceutical industry
1
Pharmaindustrie
1
Strategic alliance
1
Strategische Allianz
1
Theorie
1
Theory
1
USA
1
United States
1
Unternehmen
1
cluster analysis
1
factor analysis
1
marketing and consumer behavior
1
multidimensional scaling
1
research methods
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Anderson, Erin
Ghauri, Pervez N.
Samiee, Saeed
Chabowski, Brian R.
1
Hult, G. Tomas M.
1
Published in...
All
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A bibliometric analysis of the global branding literature and a research agenda
Chabowski, Brian R.
;
Samiee, Saeed
;
Hult, G. Tomas M.
- In:
Journal of international business studies : JIBS ; an …
44
(
2013
)
6
,
pp. 622-634
Persistent link: https://www.econbiz.de/10009782821
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->