//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
~person:"Anand, Sandip"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer behavior"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
2
Advertising effects
2
Consumer behaviour
2
Konsumentenverhalten
2
Music
2
Musik
2
Werbewirkung
2
Werbung
2
Advertising music
1
Attitude toward advertising music
1
Brand image
1
Brand management
1
Cluster analysis
1
Clusteranalyse
1
Internet marketing
1
Markenführung
1
Markenimage
1
Market segmentation
1
Marktsegmentierung
1
Music in advertising
1
Music industry
1
Musikwirtschaft
1
Online-Marketing
1
Structural equation model
1
Strukturgleichungsmodell
1
Werbemusik
1
advertising attitude
1
attitudinal segmentation
1
bootstrap
1
brand attitude
1
cluster analysis
1
discriminant analysis
1
mediation analysis
1
music in advertising
1
purchase intention
1
structural equation modeling
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Anand, Sandip
Khare, Arpita
7
Canavari, Maurizio
5
Phau, Ian
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Chikweche, Tendai
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Mad Nasir Shamsudin
3
Madadi, Rozbeh
3
Meng, Juan
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Allan, David
2
Aschemann-Witzel, Jessica
2
Basfirinci, Cigdem
2
Birch, Dawn
2
Bruwer, Johan
2
Calantone, Roger J.
2
Campbell, Jeffrey
2
Castellini, Alessandra
2
Chandrasekara, Ruwangi
2
Clark, Ronald A.
2
Cude, Brenda J.
2
Devadoss, Stephen
2
Ertz, Myriam
2
Golnaz Rezai
2
Gupta, Shruti
2
Hansen, Håvard
2
Haytko, Diana L.
2
Hermans, Charles M.
2
Hornikx, Jos
2
more ...
less ...
Published in...
All
Journal of international consumer marketing
Journal of international food & agribusiness marketing : JIFAM
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
2
"How ad music attitude-based consumer segmentation can help advertisers"
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 383-399
Persistent link: https://www.econbiz.de/10012423914
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->