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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of international marketing"
~isPartOf:"SpringerLink / Bücher"
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Search: subject_exact:"Internationales Marketing"
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Internationales Marketing
197
International marketing
192
Consumer behaviour
69
Konsumentenverhalten
69
Brand management
50
Markenführung
50
Globalisierung
35
Brand image
30
Globalization
30
Markenimage
30
Welt
29
World
29
Multinationales Unternehmen
27
Transnational corporation
27
Marketing management
24
Marketingmanagement
24
Cultural identity
22
Kulturelle Identität
22
Beziehungsmarketing
18
China
18
Emerging economies
18
Relationship marketing
18
Schwellenländer
18
Export
17
USA
16
United States
16
Firm performance
15
Unternehmenserfolg
15
Designation of origin
13
Herkunftsbezeichnung
13
International market entry
13
Internationaler Markteintritt
13
Brand
12
Deutschland
12
Markenartikel
12
Germany
11
Internet marketing
11
Markenpolitik
11
Online-Marketing
11
global brands
11
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106
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3
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Article
151
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46
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154
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154
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9
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4
Sammelwerk
4
Hochschulschrift
3
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1
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Graue Literatur
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1
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Language
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English
176
German
21
Author
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Diamantopoulos, Adamantios
6
Magnusson, Peter
5
Westjohn, Stanford A.
5
Hewett, Kelly
4
Katsikeas, Constantine S.
4
Leonidou, Leonidas C.
4
Riefler, Petra
4
Robson, Matthew J.
4
Coulter, Robin A.
3
Davvetas, Vasileios
3
Douglas, Susan P.
3
Griffith, David A.
3
Grinstein, Amir
3
Hultman, Magnus
3
Kumar, V.
3
Nijssen, E. J.
3
Palmatier, Robert W.
3
Schlegelmilch, Bodo B.
3
Strizhakova, Yuliya
3
Taylor, Charles Raymond
3
Alden, Dana
2
Arora, Anshu Saxena
2
Aykol, Bilge
2
Bacouel-Jentjens, Sabine
2
Berndt, Ralph
2
Boso, Nathaniel
2
Cadogan, John W.
2
Christodoulides, Paul
2
Fotiadis, Thomas A.
2
Guo, Xiaoling
2
Hesse, Jürgen
2
Huff, Lenard C.
2
Krafft, Manfred
2
Kuivalainen, Olli
2
Lehmann, Donald R.
2
Manrai, Ajay K.
2
Ozsomer, Aysegul
2
Papadopoulos, Nicolas G.
2
Peters, Kay
2
Price, Linda L.
2
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Published in...
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Journal of international consumer marketing
Journal of international marketing
SpringerLink / Bücher
International marketing review
135
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Europäische Hochschulschriften / 5
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Advances in international marketing
38
Handbook of research in international marketing
26
Journal of euromarketing
26
Management international review : mir ; journal of international business
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
17
International journal of business and globalisation : IJBG
16
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
Springer eBook Collection
15
The journal of product & brand management
15
Arbeitspapier / Institut für Marketing, Universität Mannheim
14
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
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ECONIS (ZBW)
197
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197
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1
Standardization and adaptation as a coconstituted process : the pursuit of relational fit in international markets
Poulis, Konstantinos
- In:
Journal of international marketing
32
(
2024
)
2
,
pp. 12-32
Persistent link: https://www.econbiz.de/10014631134
Saved in:
2
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
3
Managing the challenge of luxury democratization : a multicountry analysis
Shukla, Paurav
;
Rosendo-Rios, Veronica
;
Trott, Sangeeta
; …
- In:
Journal of international marketing
30
(
2022
)
4
,
pp. 44-59
Persistent link: https://www.econbiz.de/10013438691
Saved in:
4
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
5
The coalescence effect : how a combination of foreign and local appeals enhances customer engagement through perceived brand globalness
Hu, Miao
;
Chen, Jie
;
Alden, Dana
;
Chen, Qimei
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 49-68
Persistent link: https://www.econbiz.de/10014233451
Saved in:
6
Promising happiness in light of international advertising standardization : religiosity and religious priming overshadow cross-cultural factors
Khenfer, Jamel
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 41-58
Persistent link: https://www.econbiz.de/10014368372
Saved in:
7
Marketing agility in subsidiaries : market orientation and marketing program standardization as the "twin engines" of performance
Ozsomer, Aysegul
;
Simonin, Bernard L.
;
Mandler, Timo
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 6-24
Persistent link: https://www.econbiz.de/10014294034
Saved in:
8
Xenocentrism, ethnocentrism, and global culture influence on consumer preference for global and local brands
Cucato, Jussara da S. T.
;
Bizarrias, Flávio Santino
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10014321486
Saved in:
9
When "global" becomes a challenge : the role of freshness in food brand preference formation
Baršytė, Justina
;
Ruzeviciute, Ruta
;
Neciunskas, Paulius
- In:
Journal of international marketing
31
(
2023
)
4
,
pp. 23-35
Persistent link: https://www.econbiz.de/10014435070
Saved in:
10
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
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