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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Consumer behaviour
Konsumentenverhalten
Brand management
134
Markenführung
134
Brand image
133
Markenimage
133
Advertising effects
90
Werbewirkung
90
Beziehungsmarketing
79
Relationship marketing
79
USA
79
United States
79
Brand
72
Markenartikel
72
China
63
Advertising
62
Cultural identity
61
Kulturelle Identität
61
Werbung
60
Internet marketing
56
Online-Marketing
56
Theorie
52
Theory
52
Designation of origin
51
Herkunftsbezeichnung
51
Customer satisfaction
50
Kundenzufriedenheit
50
Market research
48
Marktforschung
48
Experiment
46
Social Web
45
Social web
45
Emotion
44
Marketing management
44
Marketingmanagement
44
National culture
41
Nationalkultur
41
Viral marketing
41
Virales Marketing
41
Online retailing
39
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Undetermined
326
Free
25
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Article
599
Book / Working Paper
2
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
601
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
3
Sammelwerk
3
Conference proceedings
1
Konferenzschrift
1
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Language
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English
Author
All
Khare, Arpita
7
Kim, Jungkeun
4
Phau, Ian
4
Torres, Ivonne M.
4
Xue, Fei
4
Zhang, Dan
4
Zúñiga, Miguel Ángel
4
Arora, Amit
3
Arora, Anshu
3
Bagozzi, Richard P.
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Chikweche, Tendai
3
Drolet, Aimee
3
Fazli-Salehi, Reza
3
Gavish, Yossi
3
Ghosh Chowdhury, Tilottama
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Madadi, Rozbeh
3
Meng, Juan
3
Schmitt, Bernd
3
Segev, Sigal
3
Sharma, Piyush
3
Shoham, Aviv
3
Tam, Leona
3
Wagner, Udo
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Allan, David
2
Anand, Sandip
2
Aspara, Jaakko
2
Basfirinci, Cigdem
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
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Published in...
All
Journal of international consumer marketing
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
1,930
Journal of business research : JBR
1,892
International journal of consumer studies
754
International journal of hospitality management
723
Psychology & marketing
652
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
European journal of marketing : EJM
348
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
326
Journal of travel and tourism marketing
312
Journal of marketing management : MM
307
Journal of retailing
303
Journal of marketing communications
295
International journal of retail & distribution management
292
Tourism management : research, policies, practice
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The journal of consumer marketing
284
Cogent business & management
283
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of marketing
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
The international review of retail, distribution and consumer research
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
243
Marketing intelligence & planning
241
Food policy : economics planning and politics of food and agriculture
240
Young consumers : insight and ideas for responsible marketers
240
Journal of food products marketing
231
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Source
All
ECONIS (ZBW)
601
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1
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
2
Determinants of intention to revisit in hospitality industry : a cross-cultural study based on GLOBE Project
Nazarian, Alireza
;
Shabankareh, Mohammadjavad
; …
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10014515015
Saved in:
3
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
4
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
5
The moderating role of Hofstede's cultural dimensions on consumer purchasing of organic food
Matharu, Gurmeet Kaur
;
von der Heidt, Tania
;
Sorwar, Golam
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 21-40
Persistent link: https://www.econbiz.de/10014515005
Saved in:
6
Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar
;
Chattopadhyay, Tanmay
;
Mishra, Anubhav
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
Saved in:
7
The role of positive anticipated emotions in influencing purchase intentions of battery electric cars in emerging markets
Sharma, Abhinav
;
Singh, Deepak
;
Misra, Richa
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014515019
Saved in:
8
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
9
A systematic literature review of the relationship between consumer ethnocentrism and product evaluation
Trivedi, Sunil Dutt
;
Tapar, Archit Vinod
;
Dharmani, Pranav
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 41-61
Persistent link: https://www.econbiz.de/10014515006
Saved in:
10
Ad expenditures and perceived quality : a replication and extension
Rajavi, Koushyar
;
Lehmann, Donald R.
;
Keller, Kevin Lane
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 161-169
Persistent link: https://www.econbiz.de/10014266093
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