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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The Cornell hospitality quarterly"
~subject:"Internet marketing"
~subject:"Soziale Werte"
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Search: subject_exact:"Luxusmarke"
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Internet marketing
Soziale Werte
Luxury goods
36
Luxusgüter
36
Consumer behaviour
30
Konsumentenverhalten
30
Brand image
11
Brand management
11
Markenführung
11
Markenimage
11
China
8
Hotel industry
8
Hotellerie
8
Cultural identity
7
Kulturelle Identität
7
Fashion
5
Mode
5
Social values
5
luxury
5
Brand
4
Dienstleistungsqualität
4
Markenartikel
4
Service quality
4
Social status
4
Sozialer Status
4
Corporate culture
3
Hospital
3
Interdependent preferences
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Krankenhaus
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Nachfrageinterdependenz
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Online-Marketing
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Unternehmenskultur
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purchase intention
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Australia
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Australien
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Bekleidung
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Beziehungsmarketing
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Brand extension
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Clothing
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Collectivism
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Article
8
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8
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8
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English
8
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Nguyen Thi Cam Le
2
Vo Thi Quy
2
Baloglu, Seyhmus
1
Brant, Ana
1
Chebat, Jean-Charles
1
Chen, Jia
1
Ho, Nga-Ki Mavis
1
Huang, Shuting
1
Kim, Soyoung
1
LaTour, Kathryn A.
1
Pérez-Ríos, Natascha G.
1
Sahin, Safak
1
Topcuoglu, Esra
1
Wang, Rang
1
Zhang, Mengxia
1
Zourrig, Haithem
1
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Journal of international consumer marketing
The Cornell hospitality quarterly
Journal of business research : JBR
28
Journal of retailing and consumer services
11
The journal of product & brand management
8
Journal of fashion marketing and management
6
International journal of advertising : the review of marketing communications
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
4
Cogent business & management
3
Electronic commerce research
3
International journal of internet marketing and advertising : IJIMA
3
Journal of global fashion marketing : JGfM
3
Journal of hospitality marketing & management
3
The journal of brand management : an international journal
3
Business horizons
2
Global journal of business research : GJBR
2
Global marketing strategies for the promotion of luxury goods
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
International journal of retail & distribution management
2
International journal of retail and distribution management
2
International marketing review
2
Journal of global marketing
2
Journal of travel and tourism marketing
2
Springer eBook Collection
2
Sustainable Luxury : An International Perspective
2
Advanced digital marketing strategies in a data-driven era
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Agricultural and Food Economics : AFE
1
Amfiteatru economic : an economic and business research periodical
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Building corporate identity, image and reputation in the digital era
1
Central European business review : CEBR
1
Computer-mediated marketing strategies : social media and online brand communities
1
Corporate governance : international journal of business in society
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
1
European management journal
1
European research on management and business economics
1
Expert journal of marketing
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ECONIS (ZBW)
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1
Luxury values perceptions in Chinese and English : deviation from national cultures
Ho, Nga-Ki Mavis
- In:
Journal of international consumer marketing
34
(
2022
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10013361415
Saved in:
2
Social listening to create bespoke customer experiences : best practices for hospitality operators
LaTour, Kathryn A.
;
Brant, Ana
- In:
The Cornell hospitality quarterly
63
(
2022
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10013387198
Saved in:
3
Dimensions of luxury hospitality service personal values in confucian culture : scale development and validation
Nguyen Thi Cam Le
;
Vo Thi Quy
- In:
Journal of international consumer marketing
33
(
2021
)
3
,
pp. 303-318
Persistent link: https://www.econbiz.de/10012515191
Saved in:
4
Personal values of luxury services consumption : a confucian culture perspective
Nguyen Thi Cam Le
;
Vo Thi Quy
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 300-312
Persistent link: https://www.econbiz.de/10012259391
Saved in:
5
Multinational luxury brands' communication strategies on international and local social media : comparing Twitter and Weibo
Wang, Rang
;
Huang, Shuting
;
Pérez-Ríos, Natascha G.
- In:
Journal of international consumer marketing
32
(
2020
)
4
,
pp. 313-323
Persistent link: https://www.econbiz.de/10012259393
Saved in:
6
The influence of green message types on advertising effectiveness for luxury and budget hotel segments
Sahin, Safak
;
Baloglu, Seyhmus
;
Topcuoglu, Esra
- In:
The Cornell hospitality quarterly
61
(
2019
)
4
,
pp. 443-460
Persistent link: https://www.econbiz.de/10012307855
Saved in:
7
A comparison of Chinese consumers' intentions to purchase luxury fashion brands for self-use and for gifts
Chen, Jia
;
Kim, Soyoung
- In:
Journal of international consumer marketing
25
(
2013
)
1
,
pp. 29-44
Persistent link: https://www.econbiz.de/10009737352
Saved in:
8
Assessing the psychometric properties of Hofstede's versus Schwartz's cultural values of Chinese customers
Zhang, Mengxia
;
Chebat, Jean-Charles
;
Zourrig, Haithem
- In:
Journal of international consumer marketing
24
(
2012
)
5
,
pp. 304-319
Persistent link: https://www.econbiz.de/10009778700
Saved in:
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