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~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Ereignisstudie"
~subject:"Tourism marketing"
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Journal of international consumer marketing
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Tourism management : research, policies, practice
Digital transformation, strategic resilience, cyber security and risk management
1
Enlightening tourism : ET ; a pathmaking journal
1
International journal of advertising : the quarterly review of marketing communications
1
Jahrbuch für Fremdenverkehr : Publikation des Deutschen Wirtschaftswissenschaftlichen Instituts für Fremdenverkehr e.V. and der Universität Münche (dwif e.V.)
1
Journal of marketing
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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The effect of movie and television placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
2
Destination as product placement : an advertising strategy to impact beliefs and behavioral intentions
Jung, Eunkyeong
;
Childs, Michelle
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 178-193
Persistent link: https://www.econbiz.de/10012259374
Saved in:
3
The amazing race to India : prominence in reality television affects destination image and travel intentions
Tessitore, Tina
;
Pandelaere, Mario
;
Van Kerckhove, Anneleen
- In:
Tourism management : research, policies, practice
42
(
2014
),
pp. 3-12
Persistent link: https://www.econbiz.de/10010354168
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